SEM - Search Engine Marketing
Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.
These ads, often known by the term pay-per-click ads, come in a variety of formats. Some are small, text-based ads, whereas others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based advertisements that allow consumers to see important information at-a-glance, such as price and reviews.
Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase.
SEM ensure that your website is visible on all the relevant keywords on the major search engines. We are one of the leading SEM Search Engine Marketing in Pakistan. Along with SEM Search Engine Marketing we combine our unique service of Video Viral Marketing, Video marketing or Video promotion Services on websites such as Youtube, Metacafe etc along with Directory Submission etc.
Complete Search Engine Marketing Includes :-
- Competitor analysis
- Advanced keyword research/selection
- Campaign/Ad Group organization
- Ad description creation
- Review of account settings
- Managing keyword bid levels
- Google Analytics integration / Goal conversion tracking
- This methods follow both are Google adwords and Bing Search Marketing
How Does SEM Work
SEO – Website to be ranked on good position in Search Engines on business generating keywords.
Paid Inclusion Results – Google Adwords & Yahoo PPC – The paid inclusion result is directly proportional to the competition on a particular keywords and the amount of the client is paying on per click to the Search Engine Company. Client has to be very much specific in deciding the segment, the rank, area and the budget.