Off-Page Search Engine Optimization
Off-page SEO will help make your website popular on the internet, so you can get more visibility. With the on-page techniques we can get visibility in search engines. But only off-page SEO techniques will help improve your website position in SERP. We need to embrace ourselves with the latest techniques to keep pace with the same to be competitive and successful. Here are the 7 SEO trends and techniques that you should implement for your business
Social Networking Sites
Social Networking is bigger than ever these days! Sometimes known as “Online Reputation Management”, getting involved with social media sites is the fundamental step with which you begin to advertise, market and build your online reputation within your niche.
Blogs are very vital in every website. They have become very popular because they are user friendly. With one click publishing virtually everyone can make a blog. But not everyone can create a successful blog. For a blog to drive in traffic you need to incorporate SEO (search engine optimization) techniques to make your blog visible in search engine results and get visitors.
Link baiting is another popular way of promoting your site. If you produce a really popular unique post for your site, then other people may want to link to it. Perhaps you have copied/published another website’s content on your site, don’t forget to place their website link as a reference.
If you have used any of your own photos or images on your site, then you can share then on many of the major photo sharing websites like Flickr, Picasa, Photo Bucket, etc. Other people will be able to see them and comment on them, hopefully following a link to your site.
The goal of every search engine is to return the most relevant results for the visitor’s search query. Although they all use different, often top-secret algorithms, the basic premise is that a page will show up in search results because it mentions the terms that were being searched.
Of course, many websites use the same keywords, so search engines also consider off-site factors when deciding whether to rank one web page higher than another. Mainly, the number of links that point back to that website from other sources, and how reputable are those sites.
Off-page SEO is about building online authority – trust and reputation – for your website. The more trustworthy your page appears to be, the higher your page will rank in search engine results.
Find forums online that are related to your sites niche and get involved within that community. Reply to threads, answer peoples questions, offer advice, etc. This all helps to build up your reputation as someone who is an expert within that niche. Try to use “Do-Follow” Forums so that you can include a link to your site within your signature, which helps search engines crawl your site.